Where Does Editing Happen In The Content Creation Process?
Here are the 7 steps to the process, and where editing comes into play in the most successful content programs we see.
A common question we get is “where are editors best leveraged in the content creation process? It’s an interesting question for me, because more “creative” content like video, when done at a professional level, involves deep editing and re-shoots of scenes that are not up to quality standards.
Written content, especially on the internet, seems to be different. It’s often seen as lower stakes, because you can “always go back and edit after the fact.” It has also become commoditized, and anyone, regardless of education or even ability to speak the language well, can publish whatever they want whenever they want.
The barriers to entry have been breached.
But the best content programs we see have a formalized process that involves strategy, writing, feedback, fixing, and ultimately publishing and promoting.
Writing for fun is one thing. Writing to drive business value is another, and we have to up our game and formalize our processes to produce consistently good content.
This week’s video attempts to de-mistify the content creation process so you know where editors plug in and how they ideally interface with writers.
The seven(ish) steps to the content process are:
Strategy
Brief creation
Writing
Feedback editing
Correction/next draft
Copy editing/proofreading
Upload and format, publish, and distribute
The video is embedded here, but you can also view it on the EditorNinja site. Enjoy!
Not an EditorNinja customer yet, but been thinking about outsourcing your editing so you can focus on the other parts of the process that you love?